Reavine Brand Guidelines

Logo Text: “Reavine”
Usage: The logo should be used on all official materials, including digital, print, and merchandise. Maintain clear space around the logo.

Primary Colors:
- Blue: #244280 (Deep Blue) and #72A0FF (Sky Blue)
- Orange: #FD8700 (Bright Orange) and #FA5817 (Burnt Orange)
Usage: Primary colors should be used prominently in all brand materials for consistency. Deep Blue and Sky Blue create a professional and trustworthy feel, while Bright and Burnt Orange add energy and call to action.

Primary Font: Montserrat
- Usage: Use for headings, subheadings, and any large text. Montserrat is modern and readable, suitable for both digital and print formats.
Secondary Font: Poppins

Usage: Use for body text and smaller details. Poppins complements Montserrat and offers excellent readability.

Alternative: Nunito
- Usage: Use for menu and button text. Nunito stands out in any UX and create actionable CTA.

URL: www.reavine.com
Design:
- Layout and Structure: The website should have a clean, modern design that is easy to navigate. Use a layout that emphasizes clarity and ease of use.
- Color Scheme: Incorporate Reavine’s primary and secondary colors throughout the website to maintain brand consistency.
- Typography: Use Montserrat for headings and Poppins for body text, ensuring text is legible and accessible on all devices.
- Imagery: Utilize high-quality images that align with the brand’s color scheme and values. Images should be professional, relevant to the content, and add value to the user experience.
- Responsive Design: Ensure the website is fully responsive and provides a seamless experience across various devices and screen sizes.
- User Experience (UX): Focus on a user-centric design approach, with intuitive navigation and clear calls-to-action (CTAs) to enhance user engagement and conversion.
- Accessibility: Adhere to web accessibility standards to ensure the site is usable by people with various disabilities.
Content: The content should reflect Reavine’s brand voice and tone, providing valuable information clearly and concisely. It should be optimized for search engines (SEO) to enhance visibility and reach.

Handle: @getreavine
Usage: Ensure all social media platforms adhere to the brand’s color scheme and typography. The content should align with Reavine’s voice and tone.

Voice: Professional yet approachable, informative yet engaging.
Tone: Confident and reassuring, with an emphasis on expertise and reliability.

Use high-quality images that align with the brand’s color scheme.
Graphics should be clean, modern, and align with the overall aesthetic of the brand.

Ensure consistency in the use of logo, colors, fonts, and brand voice across all marketing materials, including brochures, email campaigns, and advertisements.

Trademark Protection: The Reavine logo, name, and any unique brand elements are trademarked assets of Reavine. Unauthorized use or reproduction without permission is prohibited.
Copyright: All content, including text, graphics, and images, on Reavine’s website and marketing materials, is the property of Reavine and is protected by copyright laws.
Usage Restrictions: Reavine’s brand assets should not be altered, distorted, recolored, or rebranded in any way that is not consistent with the guidelines provided.
Permissions: Any use of Reavine’s brand assets in external publications, media, or marketing must be approved in advance by Reavine’s legal or marketing department.
Legal Compliance: All uses of Reavine’s brand assets must comply with local, national, and international copyright and trademark laws.
Contact Information: For permissions, questions, or more information about the use of Reavine’s brand assets, please contact [email protected]

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